The best way to get other sites to create high-quality, relevant links to yours is to create unique, relevant content that can naturally gain popularity in the Internet community. This is reinforced by the last paragraph of the article: Which gives them (and us SEOs) some wiggle room.Īnd it’s this wiggle room that defines whether an active link building campaign falls on the high, or low quality end of the scale. They say “ may be considered part of a link scheme”. Google don’t say “ are considered part of a link scheme”. Sounds like any time you build a link with the aim of increasing your search rankings, you’re violating their guidelines.īut there’s one key word in the first sentence that makes a big difference to how this paragraph should actually be interpreted. This includes any behavior that manipulates links to your site or outgoing links from your site. The very first paragraph of the “ link schemes” section of their Quality Guidelines states:Īny links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. To work out what it is that makes a link “high” or “low” quality, let’s start by seeing what Google has to say on the matter. What Makes a Link “Low” or “High” Quality?
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